18 Unique Cafe Design & Branding Examples for Inspiration

If you’re searching for new cafe or bakery branding ideas then you’ve come to the right place.

In this post, you’ll find 18 unique branding examples from all over the world to help you make your cafe, bakery or gelateria stand out from the competition. 

Branding is one of the most overlooked aspects of a cafe. Some owners will focus on cafe marketing ideas, food, coffee, cafe decor, and customer service, leaving the cafe logo and branding a little more ambiguous. As a result, many cafés launch with branding that is unprofessional or just plain confusing.

Cafe Design & Branding

Now, let’s look at the examples that I have divided into three categories:

Cafe & Coffee Shop Branding
Bakery Branding & Design
Ice Cream Shop Branding

Cafe & Coffee Shop Branding

The Penny Drop Cafe

Cafe branding for The Penny Drop Cafe in Melbourne by Pop & Pac — a multi-disciplinary Melbourne design studio. Pennies provide inspiration throughout. Starting with the menus, brass finishes, shapes of business cards and coasters, and use of circular elements.

Branding for The Penny Drop Cafe by Pop & Pac
Branding for The Penny Drop Cafe by Pop & Pac
Branding for The Penny Drop Cafe by Pop & Pac
Design & Branding by Pop & Pac Design Studio

Volta Café

The branding for Voltacafé is a nod to the past — to the well-loved café culture of yesterday. The brand is built upon an elegant, vintage aesthetic with subtle influences from the cafe’s interior. The brand makes a statement of quality. It’s a place where people can sit and talk, and a place where coffee is prepared with absolute respect and care. Cafe branding for the Volta Café by Bienal — a creative branding + strategic communications agency in Mexico. 

Branding for Volta Café by Bienal Studio
Branding for Volta Café by Bienal Studio
Design & Branding by Bienal

Black Knob Café

Black Knob Café in Mexico City is one of the world’s most celebrated coffee bars and electronic music venues. It’s a place that is as much about the experience of the beverage as it is about the music — dark, raw, and loud. The branding and logo for Black Knob Café have been created by Super Magic Friend Design Studio. The logo communicates the character of the bar and conveys its “roaring” spirit. Branding & Packaging by Super Magic Friend Design Studio in Mexico City.

Branding for Black Knob Cafe by Super Magic Friend Design.
Branding for Black Knob Cafe by Super Magic Friend Design.
Branding for Black Knob Cafe by Super Magic Friend Design.

Boxha Coffee House

Named after the Mayan word for coffee, Boxha is a coffee shop that stays true to its heritage. The ancient culture is a featured cultural element in the branding. The Mayan characters of the design include the jaguar (a symbol of strength and power) and the many Mayan gods (attributes such as maize, wind, rain, fire, and water). The bright colors and bold type on the branding combine to create an inviting atmosphere that is both modern and old-world. Design by This is Eme Studio in El Paso, Texas.

Branding for BOXHA - COFFEE HOUSE by THIS IS EME
Branding for BOXHA - COFFEE HOUSE by THIS IS EME
Branding for BOXHA - COFFEE HOUSE by THIS IS EME
Branding for BOXHA – COFFEE HOUSE by THIS IS EME

Börze – Coffee House & Restaurant in Budapest

The Börze concept is a contemporary take on the elegant interiors of turn-of-the-century Hungarian food culture. The identity is subtle and refined, designed to be both elegant and discrete. The logo font is used on handwritten menus, table napkins, and other handmade details. The script is a style of calligraphy created by Hungarian artist Klára Németh and is one of the many elements which make the cafe look so special. Design by Eszter Laki, a freelance graphic designer based in Budapest, Hungary.

Branding for BÖRZE Café by Eszter Laki
Branding for BÖRZE Café by Eszter Laki
Branding for BÖRZE Café by Eszter Laki
Branding for BÖRZE Café by Eszter Laki

Crew Collective & Café – Branding

Crew Collective is a unique café and co-working space located in Montreal’s Old Port. The café is located on the main floor of the old Royal Bank of Canada building. This space has been modernized with high-end brass elements throughout, creating a unique and interesting atmosphere. The new brand platform will have a modern aesthetic with some intricate and more traditional design elements. Design by Art Director Vanessa Pepin.

Crew Collective  Café - Branding by Vanessa Pepin
Crew Collective  Café - Branding by Vanessa Pepin
Crew Collective Café – Branding by Vanessa Pepin

Bentwood Cafe

The brand is a playful take on the iconic chair from which the business takes its name. A dynamic, playful identity that emphasizes the action of sitting, but with the iconic shape and color.

Design for Brentwood Cafe by Pop & Pac
Design for Brentwood Cafe by Pop & Pac
Design for Brentwood Cafe by Pop & Pac
Design for Brentwood Cafe by Pop & Pac
Design for Brentwood Cafe by Pop & Pac

Dollop Coffee & Tea

Dollop Coffee & Tea is located in the Fisher Building, one of Chicago’s most iconic landmarks since 1896. The job of Firebelly Design was to design a new look that would fit in among the historic architecture and art of the Loop district. Design by Firebelly Design Strategy + Design Studio.

Dollop Coffee & Tea - Design by Firebelly
Dollop Coffee & Tea - Design by Firebelly
Dollop Coffee & Tea – Design by Firebelly

Good Food Emporium

Good Food Emporium is an organic food store and café in Melbourne, Australia. The goal of the brand is to help consumers learn more about organic and healthy eating habits and to create a more sustainable community, where such lifestyle choices are mainstream. The name Good Food Emporium embodies that goal, bringing together organic produce and whole foods with a local cafe. The brand and logo reflect this focus with Australian native flowers and farm produce illustrations.

Branding for Good Food Emporium by Hue Studio
Branding for Good Food Emporium by Hue Studio
Branding for Good Food Emporium by Hue Studio
Branding for Good Food Emporium by Hue Studio

Branding for Klammhöhe Café-Restaurant

The cafe offers delicious homemade products and promises “highest quality”. The look and the visual appearance were developed to be “unique” and clearly convey the message “quality”. The restaurant’s logo was created to communicate the idea of a high-quality, home-grown product. Since it is not a fast-food restaurant but offers homemade dishes made from fresh ingredients, its logo works as a metaphor for the quality of its products.

Klammhöhe cafe branding by Roland Radschopf
Klammhöhe cafe branding by Roland Radschopf
Klammhöhe cafe branding by Roland Radschopf

Branding Design for Labarre Bookstore & Cafe

This branding project for Labarre Bookstore & Cafe was inspired by Memphis Art Movement, with its geometric and complex elements of light and shadow. Every piece of branding design was designed to reflect the underlying concept and philosophy of this unique cafe, a combination of old and new, precision and coolness. Design by ONTO Design Studio.

Labarre cafe brand identity by ONTO Design Studio
Labarre cafe brand identity by ONTO Design Studio
Labarre cafe brand identity by ONTO Design Studio
Labarre cafe brand identity by ONTO Design Studio

Stories Café

Stories is an independent café in Leeds that serves artisan coffee and a locally sourced menu in a Scandinavian-inspired space. Passport Design Bureau has designed a brand identity that expresses Stories’ commitment to their specialist suppliers while also reflecting the Nordic influences on its products and interior styling. Branding by Passport Design Bureau.

Branding for Stories café by Passport Design Bureau
Branding for Stories café by Passport Design Bureau
Branding for Stories café by Passport Design Bureau
Branding for Stories café by Passport Design Bureau

Bakery Design & Branding Examples

Mi Pan

Mi Pan is a popular bakery in Mexico City that is known for its high quality of product and cultural relevance. The goal of the rebranding was to avoid losing the essence of Mi Pan’s rich heritage while still looking modern and fresh. The branding agency Firmalt emphasized the brand’s Mexican identity while also enhancing its international appeal. The wordmark was created to show the warmth and homey feeling of the brand.  Firmalt also created a set of badges that show off the brand’s warm personality, craftsmanship, and experience.

Mi Pan - Design & branding by Firmalt
Mi Pan - Design & branding by Firmalt
Mi Pan - Design & branding by Firmalt
Mi Pan – Design & branding by Firmalt

Branding for the Artisanal Bakery Monxuxu

Monxuxu is an artisanal bakery in Mexico. To create a unique identity, Vegrande Design Studio created a modern design that revolves around nostalgia and emotion. The illustrations communicate the feelings involved in creating artful loaves of bread.

Monxuxu artisanal bakery branding by Vegrande
Monxuxu artisanal bakery branding by Vegrande
Monxuxu artisanal bakery – branding by Vegrande

Bonté Pastry Shop

Bonté Pastry Shop has the ability to adapt its flavors to different palates and places without losing the classic flavor that characterizes them. A brand that pays homage to the French word Bonté (meaning goodness) pays tribute to both traditional and modern flavors in the creation of unique, one-of-a-kind pastries. Design by Puro Diseño.

Bonté Pastry Shop - branding by Puro Diseño
Bonté Pastry Shop - branding by Puro Diseño
Bonté Pastry Shop – branding by Puro Diseño

Forneiro Bakery – Design & Branding

Forneiro is an artisan bakery in Brazil.  The branding concept by Pedro Pastel was developed by combining rustic qualities, folk music record covers, and nostalgic memories of a simpler past. The historic image of the city was also used as well as labels of local drinks and mate tea.

Branding for Forneiro bakery by Pedro Studio
Branding for Forneiro bakery by Pedro Studio
Branding for Forneiro bakery by Pedro Pastel
Branding for Forneiro bakery by Pedro Pastel

Ice Cream Shop Branding

Di Pâle

Di Pâle Gelateria combines the authentic Italian gelateria with the delicate French patisserie. The brand identity is designed by Estudio Nuar. Genuine and gentle elegance is created using soft pastel colors and a combination of classic typographies.

Branding for Di Pâle Gelateria by Estudio Nuar
Branding for Di Pâle Gelateria by Estudio Nuar
Branding for Di Pâle Gelateria by Estudio Nuar
Branding for Di Pâle Gelateria by Estudio Nuar

Taiyaki NYC

Taiyaki NYC is a Japanese-influenced ice cream shop in New York City. Taiyaki is a popular Japanese baked fish cake snack. The logo aims to show the signature Japanese-style food. Branding by Mortise Design.

TAIYAKI NYC - Branding by Mortise Design
TAIYAKI NYC - Branding by Mortise Design
TAIYAKI NYC - Branding by Mortise Design
TAIYAKI NYC – Branding by Mortise Design

Conclusion

If you want your cafe to succeed, it’s not enough to have the best-tasting coffee or the best service. It’s not even enough to have both of those things — you’ll still need to offer something that makes your brand stand out from the competition in the form of a compelling cafe branding strategy.

I hope this article has given you some inspiration for branding your business.

Also, check out the following links if you are looking for name ideas for your unique cafe, rustic bakery, or ice cream parlor.

Finally, if you haven’t yet created a website for your cafe or bakery, I recommend you check out the following two posts:

Additional cafe marketing posts:

Photo of author

Jan Erling

UX Designer | Content Writer.