Toast has recently introduced Toast Tables – a reservation and waitlist management tool that integrates with the company’s POS system.
Toast Tables is a cost-effective solution that restaurants can use to manage their seating arrangements and boost customer loyalty.
The app has several useful features including real-time updates for tables, synchronized schedules for the server, and personalized guest profiles. These profiles can then also be used for Toast Marketing and Loyalty integrations.
Toast has expanded its partnership with Google. As a result of this collaboration, potential customers who are searching for restaurants can now book a reservation through Toast Tables. This can be done directly from the restaurant’s Google Business Profile.
The integration of Toast Tables with Google is crucial as it enables restaurants to reach out to millions of potential guests who are searching for restaurants on Google. This feature provides a direct channel for reservations, which is beneficial for restaurants.
A Toast survey shows that guests prefer to use Google Maps for searching for restaurants digitally more than any other platform. Thus, it can be concluded that having a presence on Google Maps is crucial for restaurants.
Toast Tables can connect to the “Reserve” button on Google search results, allowing guests to book reservations directly with the restaurant. This is made possible through integration with Google.
This means that instead of using third-party reservation networks like OpenTable and Resy, which charge fees and take a percentage of reservations, restaurants can market their own reservations through direct channels like Google and Toast Tables, allowing them to rely less on such networks.
The key takeaways for restaurant owners about Toast Tables and its Order with Google integration can be summarized as follows:
- Unlocking new ordering channels: By using the integration, restaurants can receive orders from three different platforms which are Toast Online Ordering, Toast Takeout App, and Order with Google.
- Increased visibility: By integrating with Order with Google, Toast customers can now be easily found and receive orders through Google Search and Maps.
- Seamless integration and control: With the integration, restaurants can smoothly handle their multiple ordering channels. Toast Online Ordering and Order with Google have identical menus, hours, and quote times, allowing restaurants to customize their settings in a single location. Furthermore, restaurants can easily switch Order with Google on or off as desired, giving them complete control over their ordering channels.
- Improved customer experience: The integration allows customers to easily access reviews, photos, ordering, and payment all in one place, resulting in a potentially higher level of customer satisfaction and increased business from repeat customers.
- No additional commission fees: Using the integration can help restaurants increase their takeout and delivery sales while avoiding third-party commission fees. This is because all orders will be processed through the restaurant’s own platform.
More information on Toast:
My detailed Toast Review provides an even more in-depth look into this POS system.
Toast is also featured in my review of the top cafe POS systems
and in my review of the best bakery POS systems
